Meat, bread, cheese and fish. Beautiful traditional products which strengthen each other when they are combined in one space. This was the assignment for the new Vers Passage in Zoetermeer.
Traditionally on this location there already were some of these products, only the dark dead-end situation took out all the dynamics in the shopping experience. The redevelopment of the shopping mall gave us an opportunity to create a new concept where these traditional products come together in a dynamic coherence.
By making an expansion, we created an area of approximately 840 square meters where we could play with different settings. AR created a concept where, in close contact with the entrepreneurs, the right meters are divided and could be shaped to the final new passage. The idea was to create a double entrance to make a dynamic way for customers, so they are able to move along the shops to give entrepreneurs a wider field of vision and maximize these square meters.
For AR it was important to create cohesion between the entrepreneurs. For this we designed a ceiling with tiles and applied with a slat structure, which connects and gives direction to the customer. Within the indicated frameworks the entrepreneurs have implemented their shops. AR developed this interpretation further with a renewed identity for the butcher’s shop.
Location: Shoppingcenter Rokkeveen, Zoetermeer
Client: Entrepreneurs Vers Passage