With ‘Metropolitan Nature’ as a concept to this new interior design for an optical shop, the base is set for a plan where city and nature come together in one place.
By previous extensive studies on the psychological and physical effects of light, color and materials, we have developed a design concept where ‘peace’ and ‘focus’ define the outlines. Tranquillity in both the layout, routing and furniture. Focus on the product by contrast in color and light with a good setup for the presentation of the products.
By placing an open space in the middle of the store where customers can walk freely, it operates like a catwalk with birch trees where glasses are presented. Thanks to this combination there is a strong differentiation which works well for the experience in the shop.
Project year: 2014
Location: Zoetermeer, Netherlands
Client: Jansen Opticiens